We are 100% committed to our community, therefore we represent only the BEST brands out there and do everything we canto make sure we leave the world better than we found it, because – WE GIVE A DAMN.

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911 Fashion's team travels the world to find firsthand stories that just must be told.
Each and every brand in the portfolio has a unique and distinct DNA, agenda, purpose and mission.

We are highly proud (and modest) to be able to say – WE REPRESENT THE BEST BRANDS IN THE WORLD.

:story is proud to be a home for pioneering brands doing their best to promote healthy body image and inclusivity for all. To name a few: Understatement Underwear, Girlfriend Collective and many more.

Border :story is a collection that was born after the 7^th of October, the morning all borders were crossed.

A collaboration with local Israeli designers from the Gaza envelope which expresses their experience.

Revenues were donated to Advocacy organizations.

Her:story is a collaboration with “HerAcademy”, a non-profit organization that facilitates a safe, empowering and accessible learning space, suited for woman exiting the prostitution and abuse cycle.

The collection is devoted to groundbreaking feminist activists women that changed our history.

Revenues were donated to the foundation.

:story offers free repairs and alterations as we believe in fixing anything we can.

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:story is known to be a pioneer in sustainable fashion. Proud to be the first retail chain to offer second hand in our stores, since 2021. We called this project “SEcoND :story” and it was received wonderfully by our community.

Also, :story is the only multi-brand in Israel to receive the Vegan Friendly certificate.

911 FASHION is honored to take part of the "Greenhouse" scheme that promotes up and coming Israeli designers. Thanks to this initiative, new designers receive a financial grand and business guidance to make their dreama professional reality.

​​:story's platform sheds light on these interesting new creatives and assists by utilizing its well-known hub.​

We are 100% committed to our community, therefore we represent only the BEST brands out there and do everything we canto make sure we leave the world better than we found it, because – WE GIVE A DAMN.

‍

911 Fashion's team travels the world to find firsthand stories that just must be told.
Each and every brand in the portfolio has a unique and distinct DNA, agenda, purpose and mission.

We are highly proud (and modest) to be able to say – WE REPRESENT THE BEST BRANDS IN THE WORLD.

:story is proud to be a home for pioneering brands doing their best to promote healthy body image and inclusivity for all. To name a few: Understatement Underwear, Girlfriend Collective and many more.

Border :story is a collection that was born after the 7^th of October, the morning all borders were crossed.

A collaboration with local Israeli designers from the Gaza envelope which expresses their experience.

Revenues were donated to Advocacy organizations.

Her:story is a collaboration with “HerAcademy”, a non-profit organization that facilitates a safe, empowering and accessible learning space, suited for woman exiting the prostitution and abuse cycle.

The collection is devoted to groundbreaking feminist activists women that changed our history.

Revenues were donated to the foundation.