A fashion & lifestyle
market leader in
market leader in
BRANDS
WHOLESALE
RETAIL
ECOMMERCE
Values
BRANDS
911 FASHION specializes in nationwide wholesale of fashion and lifestyle brands. The company hosts a year-round showroom that is attended by all top accounts in every prime location in Israel.The company has a highly known and experienced in-house design and creative team; that adapts the look & feel to the local market, while maintaining the brand's DNA. Each brand has its own dedicated space with a full collection representation.
The company sells to over 1,000 points of sales in Israel. Among its customers are the best fashion and lifestyle stores, boutiques and multi-brand stores from all over the country.
911 FASHION operates a self-owned retail chain, under the name :story since 2008.
:story is a curation of over 80 fashion, beauty and lifestyle brands, customized and combined to offer the BEST retail experience to our loyal and greatest customers.
Each store has a distinctive service model including fashion consultants and personal shoppers, that advise and educate on the story behind each brand.
The chain is highly regarded for its commitment to excellence in terms of quality, design and customer service. The multi-brands are known to be a space where fashion, people and planet coexist and inspire individuals.
911 Fashion operates a multi-brand E‑Commerce channel under the domain storyonline.co.il.
The website complements the retail channel by offering a wider selection of products and an access to the story experience across the country.
:story offers free repairs and alterations as we believe in fixing anything we can.
:story is known to be a pioneer in sustainable fashion. Proud to be the first retail chain to offer second hand in our stores, since 2021. We called this project “SEcoND :story” and it was received wonderfully by our community.
Also, :story is the only multi-brand in Israel to receive the Vegan Friendly certificate.
911 FASHION is honored to take part of the "Greenhouse" scheme that promotes up and coming Israeli designers. Thanks to this initiative, new designers receive a financial grand and business guidance to make their dreama professional reality.
:story's platform sheds light on these interesting new creatives and assists by utilizing its well-known hub.
We are 100% committed to our community, therefore we represent only the BEST brands out there and do everything we canto make sure we leave the world better than we found it, because – WE GIVE A DAMN.
911 Fashion's team travels the world to find firsthand stories that just must be told.
Each and every brand in the portfolio has a unique and distinct DNA, agenda, purpose and mission.
We are highly proud (and modest) to be able to say – WE REPRESENT THE BEST BRANDS IN THE WORLD.
:story is proud to be a home for pioneering brands doing their best to promote healthy body image and inclusivity for all. To name a few: Understatement Underwear, Girlfriend Collective and many more.
Border :story is a collection that was born after the 7th of October, the morning all borders were crossed.
A collaboration with local Israeli designers from the Gaza envelope which expresses their experience.
Revenues were donated to Advocacy organizations.
Her:story is a collaboration with “HerAcademy”, a non-profit organization that facilitates a safe, empowering and accessible learning space, suited for woman exiting the prostitution and abuse cycle.
The collection is devoted to groundbreaking feminist activists women that changed our history.
Revenues were donated to the foundation.
